“Whenever we are looking at partnerships, that is the place we come from.” That was never truer than during the pandemic when global soccer was one of the first sports to return to play, but without fans in the stadiums. “Everything we do in and around the game is going to make it the most authentic possible,” Wlodyka says. “The process to get to the point of adding this level of ‘life’ into the building once you have all the design elements nailed down takes a lot of work and skill sets,” Jones says, “but it’s such an important aspect to help truly immerse you in the experience.” “There is an inordinate amount of attention and detail to recapture and recreate that entire experience.” From the tifo visual displays in the stands to the chants, minutiae abound. “When you come into FIFA, you should feel exactly what it is like, from the look of the stadium to the sound to how it feels from the outside through to the inside,” Wlodyka says.
Then comes the lighting department and ambiance to build a bespoke presentation package to showcase the iconic features of the venue, pulling in and recreating the specifics of the environment to help the FIFA player feel like they are there from signage to tunnels. It can take 100 days to create the stadium architecture, but that’s just the start.
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